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How To SEO

SEO Best Practices for Single Page Websites

micrositeThere has been an increasing amount of single-page websites lately. When I saw one of my partner’s beautifully-designed Dolphin 70e Black microsite; how simple it is and how easy it is to navigate; I knew I wanted to do something like that for my own personal website. If you haven’t already seen it, you can see it on the the main page.

As you probably already know, having a single-page website is semi counter-intuitive to many SEO best practices. When I was setting up my new website, I did a bit of research on SEO best practices for single-page websites.

Before I get into those, here is a list of cons when it comes to setting up a single-page website:

1. Content – When you only have one page on your website, all your content will be on a single page. It will be hard to add new content while keeping the size of the webpage under control.

2. Relevancy – Having many different types of content, which covers a multitude of subjects, will dilute the relevancy of the content. This can possibly confuse search engines when they are trying to match your site up with search terms.

3. Link-Building – It may be harder to have others link to your information when you only have one page, which contains anything and everything.

4. Search Engine-Friendly – A lot of single-page websites are coded with a lot of Javascript, something that search engines tend to skip over. May sure that your website will be search engine-crawlable.

With that being said, why would anyone still want to create single-page websites?

A major advantage is that it is simple and easy to navigate. You just need to scroll down! A single-page microsite would make sense for specific niches; such as ideas, products, or services — specific topics that do not need a lot of content; just enough to create buzz.

If you decided that a single-page website is right for you, here are some SEO tips to follow:

1. Section Content – Design each section as if it was its own separate page. Keep the content specific to one topic (headings, copy, image alt texts, etc.).

2. Anchor Links – Use anchor links (/#section) to help visitors navigate your website (these are different from anchor texts). Anchor links help break up your content into different sections and allow your visitors to easily jump between the sections. It will also help Google differentiate sections of the website.

3. H1 Tags – We always hear that there should only be one H1 tag per page. The purpose of the H1 tag is to label the content of the page. Since, a single-page website only has, well, one page, with multiple topics/sections, it would make sense to use multiple H1 tags to label the different sections. Really, it’s okay — as long as you don’t overuse it. Matt Cutts, himself, says so:

These are the basics to get you started, but there are also many other specific ways to optimize your single-page website. Remember, everything else in SEO still applies (title, meta description, valuable content, page speed, etc.) Don’t forget the fundamentals!

Again, a single-page website would not be ideal if the website requires a lot of content, but it would be perfect for a single idea or project. For example, a landing page for a new product that is coming out soon or a fundraiser for a cause would be nicely presented on this kind of microsite. Good luck with your single-page website!

Categories
SEO

33 DOs and DON’Ts: SEO Factors to Consider for On-page Website Optimization

On-page SEO factors are aspects of a web page that can influence the page’s search engine rank. These are easy to do, and small changes can have a big effect on the page’s rank, so everyone should optimize their website’s on-page factors.

That being said, here is a list of 33 basic SEO do’s and don’ts for on-page optimization:

META TAGS AND KEYWORDS:long tailed keywords

  • DO include keywords in your website’s title tag, meta tags, and URL when it makes sense.
  • DO write a compelling meta titles and meta descriptions. They often appear on search engine results pages. It will be what convinces a visitor that your content is what they are looking for and to click on the link to your page.
  • DO include keywords in your content and image alt tags.
  • DO emphasis keywords in your content by formatting it. Put it in header tags. Make it bold or italic.
  • DO include keywords in anchor texts from inbound links.
  • DON’T stuff your keywords all over the place and where it doesn’t make sense.
  • DON’T target general keywords. Make it specific. It is easier to rank for specific long-tailed keywords than general keywords. The audience that come to your website from more specific keywords will also be more relevant to who you are looking for.
  • DON’T worry too much about the meta keywords. I would still suggest you to put your keywords in there, but don’t spend too much time on it. Meta keyword is a depreciated tag that doesn’t really get used for the most part.