Content Marketing

Need Help Generating Content? Repurpose, Reformat, Recycle.

When you started doing content marketing, “this was easy,” you thought. You had a bunch of great ideas that you wrote and produced. But then you started to run out of ideas. It seems like you’ve exhausted your entire content idea bank. What else can you write about next?

Repurpose Existing Blogs

repurposeTry repurposing. You have a lot of existing content and a huge percentage of that content will get buried somewhere on your website. If those pieces of content are good content, why not repurpose them and re-present them to your audience again? Don’t let a good content go to waste.

Find blogs that are over a year old. If you have many blog articles, look at the ones that are most successful (based on number of views and comments).

  • Repurpose it.
  • Write a follow-up blog based on a specific section of the successful post or on its comments.
  • Break down popular blog posts and write a series of more-specific/detailed articles based on each section of the original post.
  • You can also do it vice-versa. Find multiple detailed posts on a similar topic and write an overview blog article based on those posts.

Reformat Existing Content

generating content ideasEverybody learns and absorbs content differently. As I mentioned in my previous blog article, SEO Do’s and Don’ts:

One person might prefer to read a white paper, while another person might prefer to read a series of blogs. The same person might prefer to look at visual infographics, while another might prefer to watch and listen to a video demonstration instead.

Different types of media are better at explaining different things. Reformat your content into multiple types of content (text, video, images, etc).

How To

Google Authorship Not Working? A Step By Step Guide to Implementing Authorship.

tony mai google authorshipBy now, you should’ve surely noticed the profile photos showing up next to articles on Google’s search result pages. Google introduced content authorship two years ago and it is more common than ever now. If you are a content writer, it is almost necessary to implement authorship to make sure Google properly attributes your content to you as the owner.

There are numerous how-to’s on the web, including Google’s own documentation, but people are still posting questions all over asking why they can’t get Google Authorship to work.

I will try to write a more in-depth guide (including WordPress-specific tips). There are two options to implement Google Authorship for your content. 


33 DOs and DON’Ts: SEO Factors to Consider for On-page Website Optimization

On-page SEO factors are aspects of a web page that can influence the page’s search engine rank. These are easy to do, and small changes can have a big effect on the page’s rank, so everyone should optimize their website’s on-page factors.

That being said, here is a list of 33 basic SEO do’s and don’ts for on-page optimization:

META TAGS AND KEYWORDS:long tailed keywords

  • DO include keywords in your website’s title tag, meta tags, and URL when it makes sense.
  • DO write a compelling meta titles and meta descriptions. They often appear on search engine results pages. It will be what convinces a visitor that your content is what they are looking for and to click on the link to your page.
  • DO include keywords in your content and image alt tags.
  • DO emphasis keywords in your content by formatting it. Put it in header tags. Make it bold or italic.
  • DO include keywords in anchor texts from inbound links.
  • DON’T stuff your keywords all over the place and where it doesn’t make sense.
  • DON’T target general keywords. Make it specific. It is easier to rank for specific long-tailed keywords than general keywords. The audience that come to your website from more specific keywords will also be more relevant to who you are looking for.
  • DON’T worry too much about the meta keywords. I would still suggest you to put your keywords in there, but don’t spend too much time on it. Meta keyword is a depreciated tag that doesn’t really get used for the most part.