On-page SEO factors are aspects of a web page that can influence the page’s search engine rank. These are easy to do, and small changes can have a big effect on the page’s rank, so everyone should optimize their website’s on-page factors.
That being said, here is a list of 33 basic SEO do’s and don’ts for on-page optimization:
- DO include keywords in your website’s title tag, meta tags, and URL when it makes sense.
- DO write a compelling meta titles and meta descriptions. They often appear on search engine results pages. It will be what convinces a visitor that your content is what they are looking for and to click on the link to your page.
- DO include keywords in your content and image alt tags.
- DO emphasis keywords in your content by formatting it. Put it in header tags. Make it bold or italic.
- DO include keywords in anchor texts from inbound links.
- DON’T stuff your keywords all over the place and where it doesn’t make sense.
- DON’T target general keywords. Make it specific. It is easier to rank for specific long-tailed keywords than general keywords. The audience that come to your website from more specific keywords will also be more relevant to who you are looking for.
- DON’T worry too much about the meta keywords. I would still suggest you to put your keywords in there, but don’t spend too much time on it. Meta keyword is a depreciated tag that doesn’t really get used for the most part.