There has been an increasing amount of single-page websites lately. When I saw one of my partner’s beautifully-designed Dolphin 70e Black microsite; how simple it is and how easy it is to navigate; I knew I wanted to do something like that for my own personal website. If you haven’t already seen it, you can see it on the the main page.
As you probably already know, having a single-page website is semi counter-intuitive to many SEO best practices. When I was setting up my new website, I did a bit of research on SEO best practices for single-page websites.
Before I get into those, here is a list of cons when it comes to setting up a single-page website:
1. Content – When you only have one page on your website, all your content will be on a single page. It will be hard to add new content while keeping the size of the webpage under control.
2. Relevancy – Having many different types of content, which covers a multitude of subjects, will dilute the relevancy of the content. This can possibly confuse search engines when they are trying to match your site up with search terms.
3. Link-Building – It may be harder to have others link to your information when you only have one page, which contains anything and everything.
With that being said, why would anyone still want to create single-page websites?
A major advantage is that it is simple and easy to navigate. You just need to scroll down! A single-page microsite would make sense for specific niches; such as ideas, products, or services — specific topics that do not need a lot of content; just enough to create buzz.
If you decided that a single-page website is right for you, here are some SEO tips to follow:
1. Section Content – Design each section as if it was its own separate page. Keep the content specific to one topic (headings, copy, image alt texts, etc.).
2. Anchor Links – Use anchor links (/#section) to help visitors navigate your website (these are different from anchor texts). Anchor links help break up your content into different sections and allow your visitors to easily jump between the sections. It will also help Google differentiate sections of the website.
3. H1 Tags – We always hear that there should only be one H1 tag per page. The purpose of the H1 tag is to label the content of the page. Since, a single-page website only has, well, one page, with multiple topics/sections, it would make sense to use multiple H1 tags to label the different sections. Really, it’s okay — as long as you don’t overuse it. Matt Cutts, himself, says so:
These are the basics to get you started, but there are also many other specific ways to optimize your single-page website. Remember, everything else in SEO still applies (title, meta description, valuable content, page speed, etc.) Don’t forget the fundamentals!
Again, a single-page website would not be ideal if the website requires a lot of content, but it would be perfect for a single idea or project. For example, a landing page for a new product that is coming out soon or a fundraiser for a cause would be nicely presented on this kind of microsite. Good luck with your single-page website!